Brand Launch Strategy
A cohesive launch strategy for any new product or brand is critical. By analyzing target demographics, competition and market value, we were able to provide the fuel necessary to ignite and influence an entire community centered around boutique fitness. As one of the first Power-Pilates studios in the metropolitan area, we initiated an integrated campaign geared towards high-level engagement in both digital and business operations.
Alongside brand positioning, we uncovered areas to provide added value to a customer’s experience and interaction with the community. In doing so, we exceeded digital conversion goals by 71% and garnered a 300% return on initial investment and operating cost.
MARKET STRATEGY | WEB DEVELOPMENT | PRODUCTION | EVENT | PROMOTIONS