Running your business is hard work, creating branded marketing content shouldn’t have to be. Photofy is a content creation tool that empowers enterprises and individuals alike to create & share beautiful, branded content in 30-seconds or less. Photofy empowers clients to be bold, so we empowered Photofy to amplify that story through video storytelling. Working alongside internal teams, we created a series of written content and video for brand promotions and partnerships. As a robust content creation tool, we wanted to help empower users to understand the app’s multi-faceted approach and ease-of-use for both enterprise clients and individual users.
With a focus on network marketing organizations and franchises, the videos were introduced within organizations such as Norwex and Scentsy at national conferences. Videos garnered over 12k views across YouTube and social media outlets and will be used as evergreen content over span of the next several years. Our teams strategized ways to create content that can not only be repurposed, but templateized to further the life expectancy and content creation to come.
CONTENT STRATEGY | CREATIVE DIRECTION | PRODUCTION